Volume 57, Issue 1 e234
SHORT PAPERS

eHealth literacy, information sources, and health webpage reading patterns

Yung-Sheng Chang

Corresponding Author

Yung-Sheng Chang

School of Information, The University of Texas at Austin, Texas, USA

Correspondence

Yung-Sheng Chang, School of Information, The University of Texas at Austin, Texas, USA.

Email: [email protected]

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Jacek Gwizdka

Jacek Gwizdka

School of Information, The University of Texas at Austin, Texas, USA

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Yan Zhang

Yan Zhang

School of Information, The University of Texas at Austin, Texas, USA

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First published: 22 October 2020
Citations: 1

Abstract

A lab-based experiment was conducted to understand how eHealth literacy and information source affect reading vs. scanning behavior on health webpages. Participants read 15 webpages from commercial, government, and online forum sources while their eye movements were tracked. Negative binomial regression and Kruskal-Wallis tests revealed that high eHealth literacy participants tend to scan webpages, while low literacy participants tend to read webpages. There were no differences in the tendencies to scan or read among different information sources. Our work shows that observable objective information behavior is attributable to eHealth literacy and may provide additional insights to the measurement of eHealth literacy.